Milano (askanews) – Virtual reality to experience in advance the experience offered by the cruise, new proposals to the Caribbean and on the United Arab Emirates to support traditional Mediterranean cruises, and massive investment in new ships expected for 2017 and already open to bookings: catalog 2017-2018 MSC Cruises sees in technology, innovation in commercial and industrial planning courage of the next eight years the three pillars for the programming of 14 ships.
Leonardo Massa, Italy country manager of MSC Cruises: “in terms of this product catalog introduces three innovations: in June of 2017 the arrival of MSC Meraviglia, in December 2017, the arrival of MSC Seaside that we will place in Miami for cruises to Cairabi, and then the presentation, from December 2017 onwards, of our island in the Bahamas, the Marine Reserve Ocean Cay Msc. “
the catalog – presented at a meeting in Milan – is accompanied by a particular device , a carbord, which discharged through an app on your smartphone allows anyone to visit in virtual reality environments of vessels and live preview some of the experiences and the cruise atmosphere.
Andrea Guanches, marketing director of the company, explains this new, world first in terms of promotion and customer information.
“We launch a catalog immersive with this phrase: the new frontier of the promotion: entertainment. Taking our primary means of communication, which is the catalog, and making it alive with the top tech trends of the year which is immersive virtual reality. It ‘a technology that we brought to Expo before, we brought in the travel agency, and today we carry within our catalog to make an operation of democratization of technology available to all. “
MSC Cruise aims to double within the next eight years its customers to a height of 3 million 400 thousand. a bold bet, but that is based on a continued strengthening of the results: 2015 closed with an increase of ’11 percent of the Italian market and 6 percent globally. “the cruise is growing appeal for three reasons. First: the value for money is today within the international tourism industry, probably the best product. According to the ability to invest in the cruise companies: MSC Cruises invests in the next six years nearly five and a half billion Euros by building seven new ships. And for the capacity not to communicate: communicate new destinations, new products, and technology. And in this MSC Cruises, and the cruise industry, is unparalleled in the industry. “
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