The Italian wine has reached the export boom in 2015: here are the secrets of success of an industry that knows how to adapt to the times
Photo: Corbis Image
Italy is 22% of the world’s vineyards grown organically. This is the figure presented by Coldiretti, on the occasion of the presentation of the dossier prepared by Symbola “Since methanol to the primacy of the Made in Italy, the 30 years that have revolutionized the Italian wine.”
With 2,300 hectares of land cultivated for 10,000 companies and 1,300 wineries, Italy in the last thirty years he has been able to work very well on the recovery of the native vine , being able to boast now 1,200 in the national territory.
from the scandal of methanol to date, the consumption of wine of the Italians were practically halved from 68 liters per person per year in 1986 to the current 37 liters representing a record low since the Unification of Italy in 1861. the result is that the amount of Made in Italy wine consumed all ‘ inside the national borders it was even lower than in the rest of the world. In Italy we drink less but drink better with wine that has emerged over time as the expression of a lifestyle “slow” physical and psychological care of the balance that helps to feel good with themselves as an alternative to the excesses.
on world markets, in 2015 the Italian wine has set the historical record in exports, which reached a value of 5.4 billion, an increase of 575% compared to 30 years ago when they had amounted to just 800 million euro.
Many were also the technological innovations in the sector: the arrival of the QR code on the label to ensure traceability from the vine to the glass through the smartphone and the ability to check on the web this label on the bottles to get product information, as well as to be secured against the risk of imitations.
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