Friday, March 4, 2016

BMW and hybrid strategy, come the iPerformance – Tuttosport



BMW and the hybrid strategy, come the iPerformance

The German company has brought to Geneva the first 7 Series performance with hybrid plug-in, short technology available also on the X5 range and then across the great Bavarian family.

GENEVA (SWITZERLAND) – It ‘none President BMW Group Italy, Solero Sergio , the host who welcomes us in white and minimalist Bavarian booth at the Palexpo. The brand, now in the odor of centenary, occurred on Lake Geneva with announced news and some surprises. Alongside the European premiere of pestiferous M2 was in fact not only the monumental M760Li xDrive, but also the unexpected 740th iPerformance. BMW as tradition has chosen the flagship for the debut of a whole new range, rather than two. Because if on the one hand there is the M Performance, the other comes the all-new iPerformance, “label” that from July 2016 will mark all the plug-in hybrid vehicles of the brand.

FROM HYBRID 326 CV – Currently there are five, but soon every household brand will have its iPerfomance that, as pointed out by the denomination, will unite the traditional sporty DNA to new green technologies : the propulsion system of the new 7 Series is a motor four-cylinder petrol TwinPower Turbo and an electric motor that together produce a system output of 326 hp , declinable in versions 740th iPerformance at a normal pace, 740Le iPerformance long wheelbase and 740Le iPerformance xDrive intelligent all-wheel drive. The first two have a combined fuel consumption of 2.1 liters per 100 kilometers and a CO2 emission rating of 49 grams per kilometer.

X5 HYBRID – A short, as already mentioned, the iPerformance technology will arrive on new models, X5 sport utility first, and in the medium term is expected of also integrate the BMW World iPerformance in the models, for example through the special equipment packages. In BMW call “technology transfer” , which is an evolutionary strategy in which, repeating the words of Dr. Solero “the future is seen as an opportunity, not as a limitation. In recent years we have filed a great success (in 2015 + 14% in Italy, ed) because we were able to anticipate the changes and technologies, reading in right way the trends and needs of declinandole customers in manufacturing “.

NEXT 100 YEARS – In fact, in Geneva there was also talk of the service 360 ​​° Electric , which includes the option to fast home charger (just over two hours) with the charging station the Wallbox and also makes the intermediation of a green electricity contract with a producer of electricity from regenerative sources. Or the app of the ConnectedDrive Services with the navigation system with Eco Route suggesting the most efficient route or ChargeNow, which allows you to charge the car in the world’s largest network of public stations . It is, in the end make your life easier to people, and a topical theme related is undoubtedly the autonomous driving. Solero brakes lightly or better sports a decent dose of pragmatism: “The autonomous driving is a vision, while the semi-autonomous is already on the road and in prosismi two or three years there will be further developments, especially with regard to driving on the highway or in ‘ suburban “. And sport? Another lesson in pragmatism: “ will not return to Formula 1 , we have no elements as to make multimillion-dollar investments, would not make sense.” Feet firmly on the ground and looked up at the next 100 years.

Tags: BMW 7 Series, BMW, Geneva Motor Show

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