03/11/2016 – On the occasion of the Milan design week, ALPS presents important new products and concrete expressions of cooperation initiated in the first half of 2015 Piero Lissoni , art director the brand.
new corporate identity , from the dry style typical of Lissoni signing, expressed in the new company profile, enriched by an iconographic point of view from the refined shots Gianluca Vassallo, it represents the symbol of a new company projected path toward a renewed openness to the world of design . Indeed, many new products signed by Lissoni himself next to Campana Brothers and the Swedish duo of the Front.
Among the changes, veneers and ALPS ALPS Piaçava Pirarucu signed by Fratelli Campana for the textures of these unpublished wooden surfaces have been inspired by the incredible Amazon expressions.
The first is inspired by the Piaçava, indigenous name of a coconut palm endemic to the Amazon that reaches 15 meters in height, which are particularly resistant fibers are used for the construction of the roofs of the huts. Hence the particular reason the filamentous texture of the new ALPS Piaçava .
Instead Pirarucu is one of the largest freshwater fish in the world, also typical of the Amazon . The name, always dall’indigeno Tupi, means “fish (Pira) red (arucu)”, in reference to the color of the scales, but mainly silvery reddish tail. Belonging to the family of bone languages, which date back over 100 million years ago, it can be considered a living fossil and is characterized by the particular shape of the skin, used in the local handicraft, that designers have reproduced in the new texture to ALPS.
New Designer Collection Veneer Alpilignum , signed by Piero Lissoni, Fratelli Campana and Front , heterogeneous stylistic approach, are ideal expression of that freedom of design and aesthetics that always identifies the philosophy of ALPS, company from deep sartorial culture that has its roots in the past with a vision distinctly future-oriented. The result of a charming production process , where time has seemingly stood still and where a living material such as wood is enhanced by innovative technologies and the important cultural heritage of the work manual: ALPS composes and decomposes wood poplar, linden or Ayous, all strictly controlled origin, in countless species, finishes and designs using a special process that puff wood, the dyes for dipping; Finally, dyed, overlapping sheets recreates a new trunk. A dense production sequence, in which form and substance dialogue between technology and skilled craftsmanship.
A decree uniqueness is in fact the perfect coexistence between technique and craftmanship, instances usually opposite but parallel here: on the one hand ALPS is pure innovation that anticipates market demands; on the other hand, meticulous tailoring , where experiment it has always been the stylistic hallmark. A reality of excellence thanks to the depth range – applicable to any surface and finished products – along with the ability to design bespoke solutions is undisputed technological reference for the sector of wood. professional partner for large luxury companies, giants automotive and boating as well as prestigious furnishing reality of product design, interior architecture and 360 ° contract.
To frame the important new products is the new showroom which opens April 12, permanent space at number 7 in the central Via Solferino. an exclusive address in one of the most important design districts of Milan, whose project was followed by Studio Lissoni and Associates. The exhibition inspired by the lightweight design of the designer digit enhances the woods ALPS, on display in an environment with a refined architectural imprint where live, technology and manual; innovation and tradition according to the savoir-faire that has always characterized the brand’s philosophy. Space, characterized by absolute simplicity depicts the wide range of ALPS, exalting the characteristics and uniqueness.
The decision to open up strongly to the world of design is a return to basics for ALPS : the same passion that has marked the history of the brand as early as the 80s when, thanks to ‘ intuition Vittorio Alps, now run the business, were started prestigious collaborations with leading names in Italian design which, among others, Clino Castelli, Aldo Cibic for Memphis, Dino Gavina, Pierluigi Acorn, Angelo Mangiarotti, Alessandro Mendini, Matteo spiders, Ettore Sottsass, Matteo Thun and Marco Zanini.
ALPS of Archiproducts
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