News to read with viewer Publishing plunges into virtual – Video – L’Eco di Bergamo (Registration)

• Sunday, September 27, 2015

After the digital publishing, comes the virtual one. The papers will be read only on smartphones, tablets, and even Apple Watch the chat but you can “flip” with the movement of the eyes thanks to the vision for virtual reality. To make a leap into the future historian weekly US
“New Yorker”, born in 1925, and known for his in-depth articles of culture and politics.

He developed an app to read the magazine using virtual reality . In practice wearing visors similar to those used in video games and browsing the magazine with eyes, having the feeling of having it in your hands. The results of the experiment are shown in publishing a video released by the magazine. Viewers are used the Samsung Gear VR that will go on sale in November to just under $ 100.

In the past, the South Korean company has already signed agreements with other media such as Netflix, TiVo and Twitch and various manufacturers titles of video games. “Why read the magazine only with your hands when you read through the whole head?” Says Bradley Tucket, developer of virtual technology. “ At the New Yorker have always embraced the new technology, the results of this experiment are spectacular ‘, adds Bryce Gimmer, responsible for the technological innovations of the magazine. At the time, being a test, you do not know if the app of the New Yorker will be compatible with viewers of other technology companies, so going to provide more opportunities for the media to spread the news across multiple platforms and catch more and more readers.

Efforts conversion that publishing is making for some time. At first they were the sites, then came the app and the news you read on smartphones, tablets and smartwatch . And they have joined experiments snapchat, that juggles US news messages, and giants like Yahoo !, Facebook and Apple have set up real publishing products using not only algorithms but also editors of flesh and bones and with experience.

The next front in which publishers will have to measure is therefore

that of virtual reality. One area that has seen great expansion come to market an avalanche of devices . To open the dances were the Google Glass (project when stopped), then came the Samsung Gear VR, the Oculus Rift (viewers bought by Facebook in 2014 to 2 billion dollars) while Sony launched Project Morpheus, connected to PlayStation console. Microsoft also is the game with HoloLens, a viewer in not too distant future will allow us to open a Windows or make a call via Skype or make a video game, setting a hologram projected on the wall or in a cabinet. According to analysts of Digi-Capital augmented reality and virtual reality really take off by 2020: by then the market will reach a value of $ 150 billion.

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