The Tuscany, and in particular the modern wineries producing the famous Chianti Classico in the world, is the perfect cradle to blend tradition and innovation. Values shared by the new DS 5 that enhances creativity, technology and the luxury typical of French savoir faire in the spirit of the avant-garde brand new DS. A premium brand that aims to embody the French luxury in the automotive world and leading the highest level values such striking design, customizable, nice, top technology with performance engines and advanced systems of care, refinement, attention to detail, comfort and dynamism with road manners and performance safely. All of which are located in the renovated DS 5 which comes with a new grille with Wings DS DS monogram in the center, framed by LED lights DS Vision, a cockpit-style driver’s seat and the distinctive leather processing style watch strap for leather seats with logo silk screen DS. But the real news is that the suspensions more comfortable approaching the new DS 5 to the legendary Pallas. It is always connected thanks to the DS service Connect Box that apart from acting as care system and emergency call, provides a variety of additional services by using the specific application MyDS smartphone (September). The new DS 5 has a rich endowment from the first trim level Chic (there are also So Chic, Sport Chic, the Special Edition 1955 to 60 years DS, Business and Business Combi). The blind spot monitoring system is added to an offer that provides notice of involuntary passing of the line of the roadway, cornering lights with lamps, Start Assist slope, ASR system intelligent, reversing camera, automatic dual-zone climate control and seats with massage function. DS 5 will be in competition with rivals in the premium segment also in the motor, thanks to the latest advanced petrol and diesel engines developed by the PSA Group. The offer gasoline is currently limited to 1.6-liter THP 165 bhp mated to a new automatic transmission EAT6, but later this year will debut version THP 210 hp. The diesel BlueHDi provide the frugal 1.6 120 bhp (fuel consumption to 3.8 liters / 100 km and CO2 emissions limited to 100 g / km) and 2.0 150 hp (manual transmission) and 181 hp (automatic transmission). Also confirmed the hybrid diesel-electric four-wheel drive that combines the 2.0 HDi 163 hp with an electric motor of 37 hp with a power of 200 CV system. Four driving modes: Auto, Zero Emission Vehicle, 4WD (internal combustion engine at the front, the device at the rear) and Sport. DS 5 is on sale with prices ranging between 30,900 and 47,250 Euro. Craftsmanship, refinement and attention to detail. Are the strengths of the brand DS launched in 2010 as a premium product line of Citroën and that since last year runs independently within the Group PSA. DS has already won 550,000 customers worldwide, 36,000 of which Italian and today accounts for 10% of total sales volume of the Group, but accounts for as much as 50% on profits. Until 2017, the business strategy is split is distinguished for Europe on one hand and China and the rest of the world on the other, while from 2018 DS will aim to become a truly global brand with six next-generation products. The distribution will play a key role in the future consolidation of the brand. It will be regulated by a concession contract specific and separate from Citroën and join the normal dealers an increasing number of DS Store covering 200 major cities of the planet. An important technological showcase to promote the brand will be the sporting commitment, as evidenced by the deal with Virgin Racing to compete in the championship of Formula E by the next year. In this phase of consolidation, the new DS 5 is called upon to take the lead. It was the first global model DS and has already been sold in 80,000 units worldwide (4,000 in Italy). The new DS 5 will be registered in 5,000 units in Italy later this year, with a conquest rate of 75%. 53% of customers choose it for its innovative style, a record in the premium.
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