Mark Imperato, Head of Digital Media, says the company’s vision of Palermo on one of the hottest topics of online communication, the Native: “Companies need to become Digital Media Company»
Native advertisin g – object the first IAB Seminar of 2015 – is so new, but only from the standpoint of “etymological” for Mosaicoon , the company specializes parlermitana in the development and distribution of video advertising . The mode in which Mosaicoon always spreads the network video – with semantic correlation , look & amp; feel adapted to the host page in click to play – is in fact a perfect example of Native before its time : “But the appearance of the term Native helps us: it is now easier for us to explain to customers what we do, “joked Mark Imperato , Head of Digital Media company.
Present as a speaker at the event depth of IAB Italy, Marco Imperato has stood the point of view of Mosaicoon on the topic, summarized as follows: the native is not only a model integration of advertising, but does “ total fusion of content and distribution , thanks to the integrated technology platforms that the company developed for the creation, distribution and tracking of video content,” us Imperato said.
New ways to reach users imply a total rethinking of the way we build, produce, distribute and measure posts. To this end Mosaicoon – which has among its own peculiarities to be can handle the full cycle of video adv , from its conception to the analysis of the results – has developed the ” Engagement Score “, articulated a new metric of 5 KPI created by the company to support companies in the development and management of effective strategies videos according to several possible targets.
” The relationship between the brand and the user has changed – said Imperato – in a scenario where the surplus of content and media determines a Attention Deficit consumer , traditional advertising based on the interruption can no longer work. We believe that video content should entertain the user in a targeted way, making it easier to use on the web through a distribution noninvasive and thus promoting loyalty. That’s why we believe in a model in which companies can produce and distribute content as if they were themselves the editors: our goal is to provide the tools so that they can in fact become true Digital Media Company . “
More than 1,100 participants for the first Seminar of 2015, dedicated by the association chaired by Carlo Noseda in a new way understanding of the advertising, which hybridizes with the contents to (re) gain the attention of users. Presented Playbook IAB US
Real
Created in the agency a special team led by Marco Valenti, as Head of Programmatic
Events
On April 15 at MiCo will talk about Content Marketing, Native Display Formats, Contextual, Legal & amp ; Privacy, Monetization Strategies, Content Discovery, Native Entertainment and Video Strategy. Special guest Peter Minnium, head of Brand Initiatives IAB US
Technology
The goal of the Consortium, whose members include Nielsen, DoubleVerify and Media Rating Council, is primarily to develop and disseminate a ‘ only open-source technology for measuring the visibility of the campaign
AgenzieEventi
The two players will intervene in the event” Digital & amp; Social Media Marketing “Ford, providing not only” tips & amp; tricks “, but also a series of reflections on the changes that have changed the way we produce and distribute content adv video
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