TREE will be digital. The desire for technology knows no truce, and in particular the elderly lead the hunt for smartphones and portable computers: 27% of our countrymen, the same level of 2012, will make a hi-tech gift to friends and family. And ‘what emerges from the survey released today Confesercenti-SWG.
Choicest gifts are, however, accessories and utilities, which will be purchased by 46%, it becomes increasingly important the weight of smartphones and tablets, respectively, from 37 selected as a gift % and 23% of respondents: in total, so, 6 out of 10 Italians will buy a mobile device. 17%, however, will be directed on a laptop, the same percentage will opt for a high-definition TV.
In the eBook also great ascent, which had picked up 3% of the directions in 2012 but now it is at 15%. The same proportion, however, will want to take a console: the figure is great climb compared to 2012 (when it had been indicated by 3% of Italians), obviously due to the arrival of new models of Sony Playstation and Microsoft’s Xbox, marketed as of this Christmas season. Note that to show the highest percentage of the purchase of the console (22%) is the age group above 64 years, probably grandparents, looking for the hi-tech gift for the grandkids.
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