Today, Apple, with the iPhone 5S, has the best-selling smartphone in the world record. Since April 1, 1976 to January 3, 1977, the company name was Apple Computer Companyarchivio
The MelaMania: “They were the first
to see into the future “
Forty years later – the Cupertino company was born in a basement and has conquered the world
“at Apple we were there. A company that has dragged innovation. ” Word of father and son, now at home in Silicon Valley: Marco Astuti, entrepreneur and Liuc teacher, and Samuel Astuti, that in addition to the mayor of Malnate is coordinator of Liuc Labid centers Maker Bot and Innovation Center. Like all true “geeks” are not “Apple-addicted”, but the threshold of the Cupertino headquarters have crossed several times, in so many missions in Silicon Valley.
The real pioneers
“Since ’76 I go there almost once a year for business reasons and academics – reveals Marco Astuti, Apple already at the dawn of the myth of the “bitten apple” – I admit that at the beginning, however, we “caryatids” informatics we were more interested in other companies, such as IBM, Hewlett Packard and Digital, rather than to Apple. I did not believe in the world of personal computers, we thought they were toys, so that the same IBM was planning to sell three, four, five machines all over the world. ” Rather then in evolution, admits Astuti Sr., “Apple was the main performer, beginning more than Microsoft, which then lived the explosion of the phenomenon. But the great innovations Apple has made, at the forefront despite having always had to deal with special characters at the top, even before Steve Wozniak Steve Jobs. To understand the phenomenon of Apple’s board to all the biography of Jobs written by Walter Isaacson. ” “In my father Did I donated I” intervenes Samuele Astuti, in Silicon Valley there was five times. “The first age of 15 – he says – now Apple is a multinational like many others, very structured and organized, for certain canonical verses, and then living on the spirit of self-employment. Jobs has done great things, but they are more the times he has not apt throwing billions of investments. ” There is much mythology, but the role that Apple was decisive. “It is now a symbol – explains Samuel Astuti – but has trailed innovation, because some big now so widespread technological innovations, such as the touch screen, geolocation and speech recognition, have been introduced thanks to the transfer of technology that Apple done by moving to the “consumer” sectors some investments made by large public government agencies specifically for the military. ”
Everything changed
In addition to the iconography, there is substance. Although, he adds Marco Astuti, “than romantic idea of Silicon Valley that many have, worked and worked very hard, starting with the great leaders. That’s what I point out to young startupper that still accompany by Apple and other large companies in Silicon Valley. The sacrifice style that breathes. Apple in particular has been a great school, because many who have come from a holding where it was not easy to go to the genius leaders formed the class of managers and technologists who then went to work in other large companies bringing their contribution”. Yet much it has changed in forty years. “Compared to the days of camp beds to sleep in the office, it is now less present an attitude of complete devotion to work, particularly in established companies such as Apple, while it is found in the several tens of thousands of startups in Silicon Valley.” The new frontier is here, in these young people who bet everything. “I do not admit it, but the big companies, like Apple, but also Facebook, have virtually ceased to do research and development – emphasizes Professor Astuti – whereas in the past made their plans and then went from startup to seek what it took to bring them completed today the approach was overturned. They go to hear the startup and from there decide their development strategies. “
© ALL RIGHTS RESERVED
No comments:
Post a Comment