Small spaces for innovation? – The sun 24 hours

“The technologies of the consumer market has changed, is an area in which to work is very difficult but in which Sony has still been able to return to profitability. By continuing to innovate. ” The visionary impression that the Japanese giant has instilled in this market in the past has not disappeared, he said CEO and President Kazuo Hirai at the conference presentation of IFA 2016, making it clear how the new wave of innovation you are materializing, in particular, in products for music lovers and gaming, and the variegated universe of devices and services that drive the intelligent home and connected.

“you can still have a lot to innovate, in consumer electronics” Hirai has confirmed to Sole24ore and that opportunity may develop along two lines. The first concerns the “traditional products” and examples citing the number one Sony – Hi-Res audio broadcasting systems in the just and the ultra-definition (4K) Hdr in the field of television sets – are technologies that are today characterizing the offer of all major vendors, and that have dramatically changed the experience of consumer use. The second takes into account new contexts and new application fields of technology. Robotics, artificial intelligence and sensor systems, and especially the combination of these components, produce, according to Hirai, “the biggest steps forward in offering digital solutions aimed at both the consumer and to the professional world.”

the new viewer for virtual reality dedicated to the Playstation, which will be launched next month, is definitely a product that can be considered the central economy of Sony’s future

strategies. “Console, games and services related to the Playstation Network will be one of the main drivers of growth opportunities in home entertaiment,” said Hirai yet. But it can not be considered the only one. The battle between the technology giants is played, and it is not a novelty suddenly emerged from the festival of Berlin, on other fronts. That of wearable devices, for example, and not surprisingly, the CEO of Sony has donned for the occasion and showed the smart watch Fes Watch U. The smart home products and personal mobility are another, big, universe where it is possible to innovate in terms of user experience and functionality. They are wireless headsets, cameras, lamps that turn into audio speakers and projectors designed in the logic of virtual reality (these are the concept sported by Nissan Ifa) does not matter. All the big hi-tech, including of course the big Internet companies like Google, Facebook and Amazon, are called to make “common factor” technologies and know-how to raise the bar of the capacity to be made available to the general public. Not only on the front of the device but also on that, now closely synergistic, services and applications.