What remains of Nokia, the past and future of the Finnish giant - Il Sole 24 Ore

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Into This entry was posted on October 27, 2013 at 15:07.
The final amendment of 27 October 2013 at 15:24.

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From 1 January 2014 the division of Nokia Device & Services will become a division of the Redmond company, to guide we will take that Stephen Elop says that you can inherit from CEO Steve Ballmer’s chair. But this is not the most important aspect. It is instead the technological component, the strategy of product development. As will be digested, for example, the new tablet (in some ways a clone better conceived of Surface Rt) in the belly of Microsoft, Microsoft than that everything seems to be able to do except play as hardware vendor? Survive, and how, in offering consumer Redmond, in the light of the sales flop of Surface and expectations mini versions of the latter and the fact that the choice of battle with Apple and Google with a mobile PC to its brand has disappointed not just the producers partner?

Into The doubts about the fate of the technologies with Nokia copyright (hardware, design, interfaces, services) in essence are not lacking. And it is also evident from the secrecy with which managers deal with the possible evolution of Nokia and Windows Phone.
In mobile phones, Microsoft must first build an ecosystem (platform, terminals, app) can compete, in the eyes of users and developers with those rivals. The tablet Lumia, we discovered that he was born with Windows Rt at the express wish of Microsoft, paradoxically opens the horizon of uncertainty that also affects 32 thousand employees who leave the company. Speaking with some of them you have the impression that the imminent transition from Nokia to the great big family car company Microsoft is a source of some disturbance.

Into More clear, at least on paper, is the future instead of the “new” Nokia, that strong of $ 7.2 billion from the sale of mobile phones is a candidate for a leading role in the B2B field, even at the level of innovation . A company whose armed wing will be Here (maps and geolocation services) and Networks (network infrastructure) and whose soul will be the division of research and development Technology. From 2016, a detail that maybe this has escaped most people, Nokia will be able to go back to selling phones under its own brand. Microsoft will be able to use up to 31 December 2015, then will have to settle for just the brands Lumia and Asha.

Into Another “new entry” announced in Abu Dhabi, the smartphone Lumia 1320 6-inch screen and a list price of $ 339, confirms that it can also be considered a “dangerous” trend. Making smart device accessible to a mass market, contenendone costs and functionality, affect the forward stroke of innovation? Or at least reduce it to a single dimension-level incremental hardware? The phenomenon of BYOD, the “bring your own device” is real and brings with it obvious benefits. But it is to deal with the user’s tastes, tastes that (he says Gartner) are moving more and more towards low-cost device, see the 7-inch tablet, and demonstrate a degree of disaffection end smartphones high. The consumerization, remember, has already cornered several eminent actors of the universe Mobile. BlackBerry on everyone.

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