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Into This entry was posted on October 22, 2013 at 21:28.
The final amendment of 22 October 2013 at 21:36.

Into The CEO of Apple, Tim Cook, speaking on stage in San Francisco during the presentation of the new products Apple (AP Photo)

Into LONDON – An unstoppable flow of news. Air New iPad, iPad mini with new retina, new MacBook Pro Retina (all from the first part of November in the mini always ahead to November), the new Mac Pro (by the end of the year). And then free software: Mavericks, but also iLife and iWork, which become free for both iOS and OS X. The merger between the two operating systems is not there, but there is a new concept that sees Apple products based only on the hardware and the software business as a complement, an icing on the cake – great quality but free and still almost decorative. But Apple did not stop there: after reversing a business model that was established (the software is no longer the king, with all due respect to Microsoft), actually goes on like a train with regard to innovation.

Into Here’s to decide: if the Mac Pro and the iPad Air are “incremental innovation”, then we must say that Apple has become the queen dell’incrementalità. It is certainly lost the factor of “wow” that had Steve Jobs, but it also lost its novelty. Yet, these new iPad is thinner and 20% lighter, almost eight times more powerful thanks to the A7 64-bit processor, with graphics performance, connectivity, and all the rest to levels never before achieved by any tablet. The tablet competition, Tim Cook points out, are lost in the confusion, and jokes about what you can not do outside of Cupertino are one of the leitmotif of the entire conference that lasts ninety minutes, as a football game without intervals with a series of presentations uninterrupted except by previews commercials and video demonstrations.

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Into The first contact with the new iPad Air is phenomenal. Have narrowed the frame of 46% makes it seem much more streamlined shape of the new Apple tablet, which is very light compared to the previous generation, and that gives the idea of ??disappearing into his pocket. Apple’s security is to keep only a few minutes in the hands of the new device, which is entering a crowded arena of Amazon products (the new Fire HD) new Nokia phablet and the new Microsoft Surface. An arena in which cross-country skiers, however, led by Apple’s Tim Cook manage to keep up and stay ahead gluing a competition. The feeling is clear: the iPad Mini Air and Retina two products are very mature and the 64-bit processor promises to give that extra boost that the operating system and the app now free of the two suites iWork and iLife takes to become unreachable. Above all, as pointed out from the stage to marketing chief Phil Schiller global company, all free and collaborative online and, unlike the competition (and the icon appears on the big screen in Office 365 to 99 dollars a year) charges “small capital”. The capital, however, need to buy the iPad 16 GB WiFi Air base to 479 Euros, with LTE to 599. Mini base to 389 Euros, with LTE to 509. The cover and smart homes cost 39 and 79 euro (69 for the mini model).

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