Angela Ahrendts, a woman at the Apple Store - Computer Point

Into Cupertino selects CEO of Burberry to drive its sales online and in retail stores. Coming to California in the spring 2014

Rome – Apple decides to do shopping in high fashion: after the former CEO of Yves Saint Laurent, Paul Deneve, now it is the turn of the CEO Burberry. Angela Ahrendts , for ten years at the head of the British brand that has helped to impose as a luxury brand on a global level, will leave office in the spring of 2014 when they run out commitments with his current employer work, to go to the post of senior vice president and member of the executive team with a specific delegation to the Apple Store physical and digital.

In fact Cupertino confirms its vocation as a luxury product regarding the consumer electronics industry: the management of retail sales marked one of the greatest successes of the era Jobs and Cook, thanks to the kind of offering different from that to which they were accustomed consumers who visited electronics stores , and with a new VP that comes directly from the guidance of a brand that makes chic boutiques and prices are not exactly popular one of his trademarks is clear that the ambition of the Mela is to maintain a astronomical level of exclusivity .

The position of head of the retail division had been vacant since John Browett Cupertino had left about a year ago, after failing to take the reins of the department brought to success by Ron Johnson (now CEO of JC Penney, U.S. chain of department stores). Browett had not had much luck since its debut in Apple , surrounded by some skepticism because of its professional history (coming from the CEO of Dixons, a chain of stores that sells electronics even at the airports ) remains to be seen if it Ahrendts, with its impeccable track record of luxury fashion expert, will meet the expectations of Tim Cook who will respond to. ( L.A. )