Italian: online but always with the TV on - Tom's Hardware Guide

Into The 49.4% of those under 30 the following web tv and 8, 3% mobile TV, we read in the eleventh Censis-Ucsi on Communications . Percentages should raising the antennas to those who make television schedules on the upper floors. But no, they think of more traditional target.

Into After all, “almost all Italians – 97.4% – watch television,” says the report, and then what’s the problem? CENSIS says that “the interaction between the communicative environment and the daily life of the inhabitants of the territories is producing hyper a real evolution of the species .” Just understood the concept of evolution. We look at a lot of TV but not know how to read or do arithmetic , as you have just told the OECD. There will be a link between the massive consumption of television and “lack of skill in the calculation and understanding of the text, considered essential to interact effectively in the contexts of life and work”? The experts will judge.

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Into Let’s take a look at the various themes of the Report, in the synthesis proposed by news agencies:

Into media CONSUMPTION, 2013 – Almost all Italians watch television (97.4%), with a strengthening of the public, however, the new television: 8.7% of total users for satellite tv compared to 2012, +3 , 1% web TV, mobile TV +4.3%. And these figures are even higher among young people: 49.4% of those under 30 the following web TV and 8, 3% mobile TV . Even for radio proves to be a wide spread of mass (the user total corresponds to 82, 9% of Italians). The use of mobile phones continues to increase (+4.5%), mainly thanks to smartphones always connected to the network (+12.2% in one year), the user has now reached 39.9% of Italians ( and the percentage rises to 66.1% among those under 30). Only 2.7% of Italians use the e-reader.

Into INTERNET – Users of the Internet, after the rapid increase in recent years, settle down to 63.5% of the population (1.4% compared to a year ago). The percentage rises sharply in the case of young people (90.4%), the more educated people, graduates or graduates (84.3%). does not stop the expansion of social networks . Facebook users are 69.8% of people who have access to the Internet (up from 63.5% last year). YouTube arrives to 61% of users. And 15.2% of those who go on the internet using Twitter.

Into PRINTED PAPER – In 2013, the newspapers are declining readership of 2% (the overall user stops at 43.5% of Italians), the free press -4.6% (21.1% of readers) , 1.3% of the weekly (26.2%), stable monthly (19.4%). Stationary also online newspapers (+0.5%), growth in other web portals of information , which count the 1, 3% of readers in more than last year, amounting to a ‘ users total of 34.3%.

Into BOOKS – Good news from the world of books, after the severe downturn last year: +2.4% of readers, although Italians who have read at least one book in the last year are only 52.1% of the total . E-books come to a user by 5.2% (+2.5%).

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Into ABYSS BETWEEN YOUNG AND OLD – Among young people the proportion of users of the network arrives at 90.4% and is stuck at 21.1% among the elderly, 75.6% in the first joined Facebook, against just 9.2% of the latter, 66.1% of those under 30 use smart phones, but it does so only 6.8% of those over 65. Opposite case is that of the newspapers, for which the younger audience (22.9%) is much lower than that of sixty (52.3%).

Into DIGITAL LIFE – The function of the Internet most used in everyday life is the search for information about companies, products, services (makes 43.2% of Italians), or roads and sites (42.7%). Following listening to music online (34.5%). Even as home banking has taken hold in our country: conducting banking transactions via the web is among the most frequently performed activities (30.8%). Shopping (24.4%), making Internet calls using Skype or other VoIP services (20.6%), watching movies (20.2%), looking for work (15.3%, but the rate peaking at 46 , 4% among the unemployed), book a trip (15.1%) are other popular activities among Internet users.

Into CUSTOM PROGRAM SCHEDULE INFORMATION – To inquire, the tool is shared by almost all the news has recourse to the 86, 4% of Italians (who were already l ‘ 80.9% in 2011), while fall is the periodic (weekly and monthly down from 46.5% in 2011 to 29.6% in 2013) and newspapers (the free ones have lost 16.6 percentage points in two years , those paid on 8, 5%). They grow much search engines on the internet like Google (arrived at 46.4% of users in 2013 to inquire), Facebook (37.6%), the all-news TV (35.3%) and YouTube (25.9%).

Into Data to digest and compare with other research, such as the aforementioned OECD. Do you recognize yourself in these percentages?