Matchbook Kindle, Amazon launches the joint selling of books ... - Corriere della Sera

Into A program that allows you to get the digital version of a paper book already purchased, paying only 2.99, 1.99, or $ 0.99 or free . It is Kindle matchbook , the last service Amazon born in the house, which will be active from October, at the moment only for the American market.

Into The offer covers over 10,000 titles , including all of those for sale on the store in Seattle since 1995 (the year of opening).  Ray Bradbury, Michael Crichton, Blake Crouch, James Rollins and Jo Nesbà ¸, some of the authors available. Among the participating publishers, Harper Collins, and H oughton Mifflin Harcourt.

Into  “If you were logged during the Clinton administration and had bought a book on Amazon as” Men are from Mars, Women are from Venus “, Kindle matchbook will let you now, thanks to that ‘purchase, 18 years later, to add it to your Kindle library at a great price basso »spiega Russ Grandinetti , vice president of Amazon Kindle responsible for the content.

publishers who agree, the service is also valid for the new releases. It can also join the authors who autopubblicano with KDP, the platform of self-publishing to Amazon.

Into The press release presentation of Kindle Matchbook reads Chea  “sell with paper and digital services is one of the most popular of clientiÂ.” It will be interesting to see if, in fact, readers apprezzereanno.

Into Several could be for them the elements of attraction:
– The Price
convenient ebook – The immediate availability of the electronic copy of a book I read several years earlier, who now rests in the attic or in some boxes or is lent to someone (Rebecca Greenfield writes commenting on the news of The Atlantic Wire that Amazon is  «concerned to emphasize the aspect of longing , hoping that you pay for Kindle editions of books read long ago and you would like to rileggere “)
– Take advantage of new services available for Amazon digital format (Whispersync, Popular Highlights, X-Ray)
– The perception of be content owners , no matter what the format of reading. Often ebook readers feel the discomfort of not really feel you have the file
– The impression of be rewarded from Amazon, which makes the service available for purchases of many years before

Into Amazon And instead what we earn?
– An additional sales channel back titles list
forgotten – An added value compared to the competition . Take for example those who buy paper headlines: © why should buy in bookstores or on other store if for a few dollars more than the group of Jeff Bezos also sends the ebook version?
– The promotion of the digital market , where they are joined not only the reading device Kindle and titles of various publishers in the appropriate format, but also the ebook self-publishing platform group

Into The initiative’s success will ultimately depend also on supply and therefore the number and scope of the publishers who adhere to it.
For sure it will be an interesting test to find out who is really ebook readers and how much overlap with those of the books in traditional format.

class=”separator”

---