Techno-addicted: the most fanatical of over 45 digital natives - diregiovani

ROME – A surprise fans of the identikit of the technology does not match with the representatives of the generation known as one of the ‘digital natives’. According to a research from Intel, the techno-addicted women are over 45. The study was conducted in Italy, USA, Japan, France, Brazil, China, India and Indonesia.

Under 24, however, are convinced that the company ‘face too reliant on technology. 86% of respondents believes that technological innovation makes life even better and almost 60% of that aid personal relationships.

On average, young people have more confidence Made in Italy of peers in other developed markets in the rest of the world to the fact that innovations have a positive impact on education, transport and health care.

“At first glance it seems that the young people of Generation Y (or millennial generation, aged ‘between 18 and 24 years old) reject the technology, but I suspect that the reality’ is much more ‘complex and interesting, “said Genevieve Bell, anthropologist and Director of Interaction and Experience Research at Intel Labs. “A different kind of reading suggests that young people of Generation Y want the technology to do more ‘for them, and we strive to make it much more’ personal and less cumbersome.”